Ah, football season! Your living room is brimming with testosterone, pork rinds have found their way onto the floor, under the cushions and into unmentionable nooks and crannies, and that acrid, stale smell is actually coming from Bob. The boys of summer have turned into the mold on the sofa. We've embarked upon yet another season of sport, ADD and Fantasy Football obsession. You guys have your favorite sport for every season, just like we've got seasons for our favorite accessory: the watch. Sure, most women already own at least 10 watches, but a girl can never have too many!

“I love to watch the seasons change:
football, basketball, baseball, hockey..." -Lou's t-shirt

For guys, a watch serves a purpose. It's a tool for your wrist. It tells time. It tells you how soon the game starts, how much longer we're going to nag, and how much time you have for a beer run before the second half. And that's about it. Meanwhile, women purchase many watches for many other reasons, the least of which is to tell the time. Most of the reasons may (or may not) be obvious to you: we like to change out our watches depending on the outfit, jewelry, shoes, belt and handbag, and yes, the season. We must have many choices. "I'm a Gemini, I couldn't possibly be satisfied with just one style of watch." Some women worship watches with a pretty face and graceful, long hands (even you guys can understand this one!)—they see their watch how they want to be seen. Some of us coordinate our watch to match our outfit; others will strap on the watch first, then dress to match.

"It all depends on your outfit, mood,
the weather and planet alignment." -Yvonne

Watches are great conversation starters, and you know how much we like to talk. I own a gigantic watch that looks like it could turn the channel and drive a car, oh, and of course, tell me the time. I can actually be late to a meeting and get so many sarcastic queries that all the attention is diverted to my watch, not my tardiness. Who says you need a watch to be on time? We love our watches because they tell a story: where, when and why we got it. And we love to tell the story.

"It would benefit men to wear two watches:
one for Real Time, one for Girl Time." -Jarrod

One guy even thought that he should be the one with multiple watches. "It doesn't matter how many watches girls own, they're going to be late anyway. It's like football. A 15-minute quarter is never 15 minutes long, not even close. A woman may have five watches, but if she tells you she'll meet you in 20 minutes, it's safe to say you'll have time to mow the lawn, change the oil and figure out the Theory of Relativity." So the next time she asks for another watch—and she will—know that our obsession comes from a similar place. Just go with it and we won't ask you about all those power tools you never use!